Web Design Berkshire

call 0845 838 1344 for a chat

Our web design and application development processes

We have adopted and adapted two highly successful frameworks to ensure we consistently deliver a high quality service. For our consulting services (for both technology and marketing) we use the Highly Effective Marketing Plan (HEMP) framework and for our application development services, the Rapid Application Development (RAD) Methodology.

Highly Effective Marketing Plan (HEMP)

HEMP is a straightforward, simple, fifteen-step plan which can be used to address problems and opportunities whatever their size, wherever your business, and whatever the sector in which you operate.

Rapid Application Development (RAD)

The traditional software development cycle follows a rigid sequence of steps with a formal sign-off at the completion of each. A complete, detailed requirements analysis is done that attempts to capture the system requirements in a Requirements Specification. Users are forced to "sign-off" on the specification before development proceeds to the next step. This is followed by a complete system design and then development and testing.

But, what if the design phase uncovers requirements that are technically unfeasible, or extremely expensive to implement? What if errors in the design are encountered during the build phase? The elapsed time between the initial analysis and testing is usually a period of several months. What if business requirements or priorities change or the users realize they overlooked critical needs during the analysis phase? These are many of the reasons why software development projects either fail or don't meet the user’s expectations when delivered.

RAD is a methodology for compressing the analysis, design, build, and test phases into a series of short, iterative development cycles. This has a number of distinct advantages over the traditional sequential development model. An important, fundamental principle of iterative development is that each iteration delivers a functional version of the final system. It is a properly engineered, fully working portion of the final system and is not the same as a prototype. For example, the first iteration might deliver 100% of 10%, the second iteration 100% of 25%, etc.

Typical web design processes (steps)

• Initial consultation and requirements gathering workshop (You and Creotec)
• Teams and asset identification (You and Creotec)
• Site structure design and keywords/phrase specification (You and Creotec)
• Template design and approval (Creotec)
• Content (Assets) gathering and creation (You)
• XHTML and CSS template creating (Creotec)
• CMS integration (Creotec)
• Additional module development and integration (Creotec)
• Training and user education (You and Creotec)
• Site content population (You or Creotec)
• Beta release and testing (You and Creotec)
• Bug fixing and corrections (Creotec)
• Golden release (go live) (Creotec)
• Search engine and directory submission (Creotec)
• Project review (You and Creotec)